The AI-Enabled SDR: Technologists have been predicting the demise of the SDR (Sales Development Rep) for a decade. But SDRs have persisted as a vital function to help with both filtering inbound lead flow as well as performing research and targeted outreach to decision makers and influencers within target companies that match their ICP (Ideal Customer Profile).
AI is the perfect platform for sales engagements. It's ability to use natural language, in any language, to talk to your customers and understand their needs and questions is powerful. If you couple that with MBA AI Studio's ability to train AI Agents on your private data, and our anti-hallucination technology, you can build a customer engagement Agent that is online 24x7, answering inbound chat and email communications from customers, and escalating to the right internal seller as needed.
At MBA, we don't think the SDR function is going away, but we know that AI tools can accelerate the work of an SDR by up to 10x.
Inbound Sales & Marketing AI Agent:
Lead qualification can now be mostly automated on text-based channels (chat; email), with the time between inquiry and sending a meaningful/tailored response dropping substantially (within minutes of the inbound). Conversion rates from inquiry to qualified meeting can also be greatly improved.
Outbound Sales & Marketing AI Agent:
The research and outreach phase of work for SDR's is historically very time intensive. Tools like Clay help reduce the time cost, but do that by orchestrating a series of LLM interactions. We can help you build your own outbound marketing engine that is tailored to your ICP and product. Truly personalized outreach, that integrates message hooks based on the target's online activity can now be completely automated in a way that makes AI-enabled outreach indistinguishable from manually researched outreach.
Great SDRs are a vital business asset. AI can make them at least 5x more productive.
